OpenJaw technologies and PhoCusWright make new whitepaper for airline executives before Ryanair earned large parts of their total sales not through fares, but through other travel components such as hotels, car hire, travel insurance, etc. Other airlines more jump on this bandwagon – and thus become the travel agency. But what are the benefits of this strategy and these also drawbacks? The new white paper by PhoCusWright and OpenJaw technologies provides the answers. OpenJaw technologies, leading provider of especially high-performance solutions for the global travel distribution, today introduces a new white paper, which was developed in cooperation with renowned travel research company PhoCusWright. Learn more about this with Nicholas Carr. “” The descriptive title: the airline as a retailer,”so much meaning airline as a travel agent in the German context such as that”. This PhoCusWright analysis commissioned by OpenJaw technologies examines how to assert themselves airlines compared with the growing influence of online travel agencies and enter themselves in the market of operator and hotel brokers. In particular, the analysis shows the following results: the merchandising of ancillary services even increases not only the sales of airlines to the part, but also successfully used the customer loyalty through white-label solutions the airlines lose control usually in favor of online travel agencies online packaging equally strongly accepted not only so-called “budget airline” by customers in the United States as in Europe will benefit largely from the sale of ancillary services.

Even the greatest of the great mix with actively and successfully. The white paper “the airline as a retailer” includes two case studies, in which an airline and its ancillary revenue strategy will be screened. Norm rose, senior technology and corporate market analyst at PhoCusWright in the document summarizes: “an airline which sold just hotels or car rentals through its website, missed the really big extra sales, the up through maximized cross-selling” and customer ownership can be achieved.