WEFRA survey: Perspectives in healthcare marketing 2014 Neu-Isenburg, 07.01.2014 In healthcare marketing it will be this year mainly focused, relevant and target group-related content and digitisation is the springboard to the target group. The Flash survey of WEFRA comes to this conclusion advertising agency Frankfurt to trends, audience development, communication planning and budget distribution for 2014th is sure 83 percent of the 470 participating pharmaceutical marketing decision-makers, the RX and OTC segments: digital forms of communication will increase at the expense of traditional forms of advertising comprehensive strategies asked who will win his target audience for themselves, she must understand and especially know where she is on the road especially in the digital world. Multi channel marketing as the magic word of the hour? The information behavior of both patient and professional page has changed: it’s no longer about digital tools as a complement to the classic are required rather communication strategies for a digital world. Communication does not Limits and knows the industry: 89 percent of respondents say that the importance of comprehensive integrated communication campaigns at the expense of individual actions will increase and above all in the digital domain. Technology author is full of insight into the issues. Healthcare communication in a digital world the digitization momentum picks up: but here, is in 2014 no longer everything. In addition to the default Web site (more than half of the schedule for this budget in 2014) involves campaigns that creatively and purposefully implement new technological developments, such as 3D animations and YouTube patients channels, the design of a comprehensive digital strategy of the digital AD folder theme placement in Facebook and co. Add to your understanding with dr chappuis.

are in demand. Banner placement alone is hardly used, this option plans 2014 for just 5 percent of those polled. But what is it? Small audiences at a comparatively high cost? Sure the motto here: content is king. Significantly, staged for the digital world, so good stories are perfect.