Other business people want information on how to succeed and when a blog over time hawking products offering information of no value, few return. The people whose products sell well are those that provide valuable information. Readers already know what type of information they’re getting, so we trust that when you buy something, will be the same or better quality. This value must be reflected in his blog. It’s much like people who only subscribe to a newsletter after first seeing an example.

Nobody wants to be a lemming (I hope). How do you decide whether or not to create a blog? The answer is not black or white (what did you expect?). Ask yourself these questions: Can you update it regularly – at least five times a week? Do you have something to say that not only connects to others? Do you read or feeds? Can you provide information of value to others and not just yourself? How big is your newsletter subscriber list? How many unique visitors do you get on an average day, week or month? The decider is whether or not blogging almost daily. The people behind the high traffic blogs post several times a day. Although resources, merely linking to other sites do not give visitors many reasons to make the effort to come to yours. Reading or feed is a great way to learn to lead a discussion. Find topics similar to yours and check them out. According to their opinions? Write about it and explain their reasons.