And the slogan – all for a man, all for a client (patient) – does not work neither in life nor in the medical Runet. Recommendations – on the general background can easily win those will make sure that the site was a "living", the contacts were everywhere and were a conspicuous place, information about authors (owners) as the site to respond quickly to treatment, and the user (patient) knew to whom and on what issue appeal. Sometimes, in addition to the useful open heads or senior staff of the company (hospital, store) personal forums, diaries (blogs) for informal meetings, which attract more attention than official channels. Just as in life – we need to know those to whom the call! 2. Graphic Design. In its bulk – the same type, and the poor, or difficult, distracting from the content.

Form the majority of domestic medical sites – this almost archaic decisions made in similar blue-and-blue tones, almost indistinguishable from each other and therefore are not memorable. Predominate – outdated, unreadable fonts, clumsily borrowed from foreign photobanks illustrations, which can be seen rather than domestic U.S. physicians in uniform. Plus, the poor organization of text blocks – pile in which the eye can not find what you need. After viewing Some medsaytov the feeling, as if visited in a typical clinic or hospital – all similar to each other. There is such a useful scientific direction as videoecology, which proves that the illiterate built visual environment, in particular, on the screen (some color "snowy" gamma, monotonous design without the expressed elements, are "bad" lines and small fonts, etc.) – leads to serious pathologies of view, helps occurrence of fatigue eye, nearsightedness, is a manifestation of "computer eye syndrome", which according to the WHO, have over 75% of users.