The Media

Improvise and your Failure is secure. A meeting with the media must be carefully prepared to make the most efficient and that both the journalist and for us. You have to serve you and give you the information you are looking for but he must also publish and strategically prepared to convey my messages. On the other hand, does not always respect our discourse, and should therefore be clear and concise. Experts suggest taking time to meditate on the messages that you want to accentuate. Extended in the statements: As not to say anything is not recommended, saying too much can cause problems.

We must cooperate, but within certain limits, not getting out of the context that we defined to communicate. When you spread out too much risk of going into the details, which could generate another question in depth. Lying: Although there is no obligation to say “everything”, except if this “all” means shameful or statements harmful, is reckless and a mistake to lie to the press in an interview. If the lie is discovered credibility is lost forever. In short: It is better to omit to lie. Providing answers speculative or which have no absolute certainty.

We have the right to say “do not know those numbers,” “I’m not informed,” “I do not know.” Discuss and attack journalists: Although sometimes they deserve it, in any way we must fight with the press, is a grave mistake that only serves to externalize our emotional state but strategically it does not get us anywhere, rather than more problems. Do not anticipate the difficult questions: You have to anticipate each and every one of the difficult questions that may arise and decide whether to answer or not. If you are going to answer, we must prepare very well the answers. If no answer is going to have to carry a very clear strategy to avoid them in a nice manner conducive not dwell on them. If an organization is public, the press published news reports, comments and certainly photographs. It will happen whether they receive stakeholder cooperation or not. So the best we can do is to plan strategically and to structure our relationship with the representatives of the media to achieve an efficient relationship. The fundamental requirement to work successfully with any branch of the media is to understand how they work and what their needs are. Taking care of corporate image is vital and can only be achieved through a public relations plan that includes all these contingencies.

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